Really? Apple “Reinvents Film Biz”?

Wired: Apple Reinvents Film Biz With iTunes Movie Rentals. This headline struck me as something Apple’s PR department would write, rather than journalist. What’s being reinvented? There are already movie rental services like Amazon Unbox and MovieLink out there. Grant you this is the first to work with Apple’s software and hardware, but that’s hardly reinventing anything. Overall, I felt Macworld was lame this year.

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