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	<title>Steve Clancy &#187; mac</title>
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		<title>Cult of Mac</title>
		<link>http://steveclancy.com/2007/11/18/cult-of-mac/</link>
		<comments>http://steveclancy.com/2007/11/18/cult-of-mac/#comments</comments>
		<pubDate>Sun, 18 Nov 2007 15:08:14 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[asides]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[mac]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[robert scoble]]></category>

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		<description><![CDATA[Scobleizer: The brand promise of Apple. &#8220;Any idiot can use an Apple machine (thatâ€™s what they tell you before you buy one) but if your machine crashes then you must be a â€œgeniusâ€ to fix it.&#8221; 
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			<content:encoded><![CDATA[<p><a href="http://scobleizer.com/2007/11/17/the-brand-promise-of-apple/">Scobleizer: The brand promise of Apple</a>. &#8220;Any idiot can use an Apple machine (thatâ€™s what they tell you before you buy one) but if your machine crashes then you must be a â€œgeniusâ€ to fix it.&#8221;<a href="http://scobleizer.com/2007/11/17/the-brand-promise-of-apple/"> </a></p>
<a href="http://steveclancy.com/2007/11/18/cult-of-mac/" rel="bookmark" class="asides-permalink" title="Permanent Link to Cult of Mac">(1)</a>]]></content:encoded>
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