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	<title>Steve Clancy &#187; wired</title>
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		<title>Really? Apple &#8220;Reinvents Film Biz&#8221;?</title>
		<link>http://steveclancy.com/2008/01/16/really-apple-reinvents-film-biz/</link>
		<comments>http://steveclancy.com/2008/01/16/really-apple-reinvents-film-biz/#comments</comments>
		<pubDate>Wed, 16 Jan 2008 13:34:26 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[asides]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[apple tv]]></category>
		<category><![CDATA[itunes]]></category>
		<category><![CDATA[movie rentals]]></category>
		<category><![CDATA[wired]]></category>

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		<description><![CDATA[Wired: Apple Reinvents Film Biz With iTunes Movie Rentals. This headline struck me as something Apple&#8217;s PR department would write, rather than journalist. What&#8217;s being reinvented? There are already movie rental services like Amazon Unbox and MovieLink out there. Grant you this is the first to work with Apple&#8217;s software and hardware, but that&#8217;s hardly [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.wired.com/gadgets/mac/news/2008/01/macworld_keynote">Wired: Apple Reinvents Film Biz With iTunes Movie Rentals</a>. This headline struck me as something Apple&#8217;s PR department would write, rather than journalist. What&#8217;s being reinvented? There are already movie rental services like Amazon Unbox and MovieLink out there. Grant you this is the first to work with Apple&#8217;s software and hardware, but that&#8217;s hardly reinventing anything. Overall, I felt Macworld was lame this year.</p>
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