Scobleizer: The brand promise of Apple. “Any idiot can use an Apple machine (that’s what they tell you before you buy one) but if your machine crashes then you must be a “genius” to fix it.”
Steve Clancy
Web developer and sometimes blogger
Scobleizer: The brand promise of Apple. “Any idiot can use an Apple machine (that’s what they tell you before you buy one) but if your machine crashes then you must be a “genius” to fix it.”
I enjoyed this post from Scoble, along with all of the links he included. Apple’s branding and marketing message does get kind of amusing at times… 🙂
Hope you’re enjoying the snow up north!