Scobleizer: The brand promise of Apple. “Any idiot can use an Apple machine (that’s what they tell you before you buy one) but if your machine crashes then you must be a “genius” to fix it.”
Stephen Clancy’s online home including blog, résumé, and portfolio.
Scobleizer: The brand promise of Apple. “Any idiot can use an Apple machine (that’s what they tell you before you buy one) but if your machine crashes then you must be a “genius” to fix it.”
I enjoyed this post from Scoble, along with all of the links he included. Apple’s branding and marketing message does get kind of amusing at times…
Hope you’re enjoying the snow up north!